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Greene
St Juice Co.

Greene
St Juice Co.

Greene
St Juice Co.

Greene St Juice Co.

Greene
St Juice Co.

Cold Pressed Organic Juices

Cold Pressed Organic Juices

Cold Pressed Organic Juices

Cold Pressed Organic Juices

Cold Pressed Organic Juices

A personal journey to New York inspired the owners to start a passion project. Greene St Juice has quickly become one of Australia's key destinations on the wellness scene, capturing the attention of those looking for quality and integrity in product and design. By nourishing mind, body and spirit, Greene St Juice aims to make you feel better, think better and look better. 

strategy
The approach of 'true wellness' as a new way of living, was the main focus of their brand story. New York districts and suburbs were used in the naming and design of each organic elixir and referred to as ‘natural medicines.’

I worked on digital + graphic elements of the brand and creating a microsite with e-commerce integration. This was the first phase of the brand's introduction on to the Australian market.

A personal journey to New York inspired the owners to start a passion project. Greene St Juice has quickly become one of Australia's key destinations on the wellness scene, capturing the attention of those looking for quality and integrity in product and design. By nourishing mind, body and spirit, Greene St Juice aims to make you feel better, think better and look better. 

strategy
The approach of 'true wellness' as a new way of living, was the main focus of their brand story. New York districts and suburbs were used in the naming and design of each organic elixir and referred to as ‘natural medicines.’

I worked on digital + graphic elements of the brand and creating a microsite with e-commerce integration. This was the first phase of the brand's introduction on to the Australian market.

A personal journey to New York inspired the owners to start a passion project. Greene St Juice has quickly become one of Australia's key destinations on the wellness scene, capturing the attention of those looking for quality and integrity in product and design. By nourishing mind, body and spirit, Greene St Juice aims to make you feel better, think better and look better. 

strategy
The approach of 'true wellness' as a new way of living, was the main focus of their brand story. New York districts and suburbs were used in the naming and design of each organic elixir and referred to as ‘natural medicines.’

I worked on digital + graphic elements of the brand and creating a microsite with e-commerce integration. This was the first phase of the brand's introduction on to the Australian market.

A personal journey to New York inspired the owners to start a passion project. Greene St Juice has quickly become one of Australia's key destinations on the wellness scene, capturing the attention of those looking for quality and integrity in product and design. By nourishing mind, body and spirit, Greene St Juice aims to make you feel better, think better and look better. 

strategy
The approach of 'true wellness' as a new way of living, was the main focus of their brand story. New York districts and suburbs were used in the naming and design of each organic elixir and referred to as ‘natural medicines.’ I worked on digital + graphic elements of the brand and creating a microsite with e-commerce integration. This was the first phase of the brand's introduction on to the Australian market.

A personal journey to New York inspired the owners to start a passion project. Greene St Juice has quickly become one of Australia's key destinations on the wellness scene, capturing the attention of those looking for quality and integrity in product and design. By nourishing mind, body and spirit, Greene St Juice aims to make you feel better, think better and look better. 

strategy
The approach of 'true wellness' as a new way of living, was the main focus of their brand story. New York districts and suburbs were used in the naming and design of each organic elixir and referred to as ‘natural medicines.’ I worked on digital + graphic elements of the brand and creating a microsite with e-commerce integration. This was the first phase of the brand's introduction on to the Australian market.

disciplines
digital direction, wire-framing, content planning, microsite design, promotional collateral and illustration.

disciplines
digital direction, wire-framing, content planning, microsite design, promotional collateral and illustration.

 

disciplines
digital direction, wire-framing, content planning, microsite design, promotional collateral and illustration.

disciplines
digital direction, wire-framing, content planning, microsite design, promotional collateral and illustration.

disciplines
digital direction, wire-framing, content planning, microsite design, promotional collateral and illustration.

line
2014

photography
Nubby Twiglet   —  Joanna Allan   —  Liane Hhurvitz

photography
Nubby Twiglet   —  Joanna Allan   —  Liane Hhurvitz

 

 

disciplines
digital direction, wire-framing, content planning, microsite design, promotional collateral and illustration.

disciplines
digital direction, wire-framing, content planning, microsite design, promotional collateral and illustration.

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